Why "product/market fit" is WAY more important than "finding a niche"

The "money levers" and the "money metrics" for any online business

The 5-step evaluation process for finding and evaluating a potential market (with full walk-through)

How to research your "competition"

How to verify and confirm your customer avatar and ensure it is accurate and not just a guess

How to get traffic to test your funnel despite having no list and no blog

How exactly to have something to sell right away, despite having no product yet  

How to identify strong target markets

The 4 criteria for a solid market that you can serve

How to approach figuring out who your target customer is

How to conduct market research

The "customer avatar", the reason it is so important, and the exact process for creating your's.

The simple 2-step funnel you need to build to test your market

How to determine exactly what offers your market will act on and buy

How to make your first sale