The business basics that almost all bloggers never thought about before starting (and why they have a hard time now)

The exact mechanics of "product/market fit" and how it maps directly to your lean canvas

A simple system to help you laser in on the exact problem your market wants you to solve for them

Direct and focused advice on how to determine your best unique selling proposition

How to map this into a 4-point branding plan... which will ultimately shape the very design of your site.

How to determine the correct key performance indicators (KPIs) for your business so that you can manage by the numbers and eliminate the guesswork

What the success of your business ultimately is based on.

How to go about making good "educated guesses" about things on your lean canvas

How to approach figuring out who your target customer is

How to map your value proposition and "high level concept" into the perfect marketing hook for your business

How to go about determining the perfect solution your customers will want to buy

How to define your preliminary price and cost structure

How to determine your "unfair advantage"... even if you feel as if you don't have one.

How to put your plan into motion