The subscriber life cycle - and how to talk to them at different stages
How to make the best use of tagging and custom fields
The 6 different types of email followup campaigns - with exact guidance on how to do each
How to develop your own personal brand and voice... and then weave it into your emails
Specific strategies for ongoing engagement with your "general list"
Specific instructions on the 5 kinds of automated email campaigns - with examples and swipe copy
How to maximize your email delivery rates
How to structure your emails so they work on different platforms
Exactly how to segment your email list into different groups so that you can send laser-targeted messaging they'll want
The 3-point triangle that will guide your email marketing strategy
How to engage your subscribers and get them to talk back
How to plan out an email marketing sequence, start to finish
How your autoresponders and your broadcasts work together - and how to automate it.
How to take care of email list mechanics, like lead magnet delivery, opt-ins forms, etc.
How to use lead scoring to put the money-making power of your list on the next level
Everybody says build your list. "The money is in the list!", they say. But... how? That's what this course is all about. It is time to de-mystify the overall strategy to your email list. Through a combination of email broadcasts and pre-written, automated emails... you will build an email marketing engine that generates revenue for you. I look forward to helping you build it!