The subscriber life cycle - and how to talk to them at different stages

How to make the best use of tagging and custom fields

The 6 different types of email followup campaigns - with exact guidance on how to do each

How to develop your own personal brand and voice... and then weave it into your emails

Specific strategies for ongoing engagement with your "general list"

Specific instructions on the 5 kinds of automated email campaigns - with examples and swipe copy

How to maximize your email delivery rates

How to structure your emails so they work on different platforms

Exactly how to segment your email list into different groups so that you can send laser-targeted messaging they'll want

The 3-point triangle that will guide your email marketing strategy

How to engage your subscribers and get them to talk back

How to plan out an email marketing sequence, start to finish

How your autoresponders and your broadcasts work together - and how to automate it.

How to take care of email list mechanics, like lead magnet delivery, opt-ins forms, etc.

How to use lead scoring to put the money-making power of your list on the next level

Much More!