The Offer Creation Formula, fully detailed on how to execute each step

How to find out exactly what our audience needs and wants (so you can sell it to them)

The step-by-step process - with scripts - on how to interview people to learn what they need and want

How to outline the perfect offer for your audience

How to strategically plan features, determine the benefits and the emotional benefits to them (this exercise will really improve your ability to sell)

2 different offer formulas to guide you through the writing process

How to inject urgency into your offers (without depending on countdown timers)

How to script great money-back guarantees, including 13 ideas for risk reversal beyond the typical money-back guarantee

The process by which you prove that your offer is what people actually want

How to find out exactly what our audience needs and wants (so you can sell it to them)

How to compile your findings into your customer avatar profile (complete with questions, worksheet and template)

The complete Offer Planner to guide you, step-by-step, through the offer creation process

How to determine your brand promise, your offer hook, and your headline (with formulas)

How to determine what to charge for your product

The mechanics of actually setting up your offer for so you can begin making sales

Multiple opportunities for offer feedback and help along the way, making this an interactive experience.