The perfect blog layout

The best fonts, font size and line spacing

The contents of your sidebar (and what should be avoided)

What should (and should not) be included in your navigation menus

The formula for a perfect about page

The most valuable pages on your whole site... and what to do with them to maximize impact

How to determine your unique value proposition and "hook"

The psychology of blog color schemes... so you can pick the right colors for your business and not only what "looks nice"

How to effectively utilize blog comments to further your marketing aims

The ideal site width, content width and spacing

Pros and cons of a blog sidebar (and if you do have one, which side should it go on? Left or right?)

The best locations for your opt-in forms, ranked in order or highest conversion

What an optimized homepage looks like and what's included

Building the perfect contact us page (and how this often ignored page can actually help you drive sales if set up right)

How to strategically engineer your blog's branding... and build that brand into the very layout of your site

The point-by-point anatomy of the perfect blog post

How to optimize the site speed (very important for SEO today)

How to fully integrate your blog into your overall marketing stack (with tracking and tags)